Rooted in Wellness. Designed to Grow.
This branding campaign celebrates the warm, curated charm of MSN Plant Collective—a woman-owned local business dedicated to cultivating the connection between plants and personal well-being. Inspired by the cozy, bohemian aesthetic of the shop itself, the branding captures the approachable expertise and down-to-earth joy that defines the Collective. From logo design to custom patterns, type selection to color palette, the visual identity was thoughtfully created to reflect the shop’s mission: helping plant lovers grow their knowledge and transform their spaces.
Skills: Visual Identity Design, Brand Strategy, Typography, Color Theory, Illustration, Layout
Programs: Illustrator, Photoshop, InDesign
